Freeway 3 chosen by Vacation spot Canada as new tourism hall

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Freeway 3, which runs from Hope to the Rocky Mountains alongside southern B.C., has been chosen as one in all three new nationwide tourism corridors.

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It’s a part of a pilot venture launched by Vacation spot Canada, referred to as the Tourism Hall Technique Program, which seeks to establish and promote routes which have “clusters of tourism property,” together with historic websites, pure landscapes and cultural occasions.

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“As a rustic, we goal to supply legendary experiences for our visitors, however for our tourism sector to develop and actually thrive, we should equally think about the aspirations of communities as hosts,” stated Marsha Walden, president and CEO of Vacation spot Canada.

Vacation spot Canada invited purposes to this system in early 2023 and three nationwide hall proposals had been chosen.

Considered one of them was Sustainable Journey from Prairies to Pacific targeted on the Freeway 3 hall linking southern Alberta and B.C.’s Decrease Mainland

Vacation spot Canada says the hall designation “will combine the present key methods and expertise themes in Alberta and British Columbia to supply a set of potential funding alternatives, in addition to infrastructure enhancements to develop demand and handle visitation in the long run.”

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“The Prairies to Pacific Hall initiative will assist investments in genuine and transformational experiences — together with the required infrastructure and facilities — throughout the route, thereby growing interactions between residents, guests, and place; growing the {dollars} spent in our communities; and, motivating in a single day stays in all seasons, to make sure regenerative advantages that tourism can deliver are loved year-round,” stated Alison McKay, vice-president of vacation spot administration at Vacation spot B.C.

In late 2022, the province of Alberta introduced plans to twin all remaining sections of Freeway 3 which might be at present undivided, making up some 215 kilometres of blacktop.

The plan has since sparked opposition, particularly for the portion of freeway operating by means of the historic Frank Slide within the Crowsnest Move, which is the burial web site of not less than 92 individuals who died when 82 million tonnes of rock fell from the summit of Turtle Mountain into the Crowsnest River valley beneath in 1903.

The opposite two proposals receiving assist are the Atlantic Canada UNESCO Tourism Hall, which seeks to advertise UNESCO-designated websites throughout the Atlantic area, and the Northern Indigenous Tourism Lodge Community, which goals to develop genuine Indigenous tourism experiences throughout northern B.C., the Yukon and western Northwest Territories.

— David Carigg, with information from Postmedia Calgary

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